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    Farmers are Talking. Are You Listening?

    Where do you go to find information when you want to learn more about a particular subject? Do you "Google" it? Read publications and blogs? Ask your network? Maybe all of the above, and more?    

    I certainly look at multiple sources, but I have found the best way to educate yourself is by going to the source. So if I wanted to find out about agriculture, I look to farmers. After all, farmers are the folks that apply the technology and science in the real world every day. They must make the decision on what crop to plant, equipment to use, technology to adopt, agronomic practice to utilize, and process to adapt. And then evaluate the efficacy of the choices they made from a tactical and strategic perspective to ensure the long term viability of the business.

    Given that most people do not have immediate access to farmers (I am extremely fortunate that I do!), a company, BASF, has created a place for the public to hear directly from farmers. It is called Top Plots, a Vlog series where farmers are sharing what has been beneficial to their business. Here is the latest release featuring Kip Cullers from Purdy, MO, the winner of the global soybean yield contest coming in at a whopping 160.6 bushels per acre! So listen in as Kip and other farmers share their journey with you.


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    Agriculture passionado! I lead GeoVantage's Sales, Marketing, and Business Development activities. If you haven't explored the benefit of remote sensing for production agriculture, now is the time! Not one to rest, I am also a part of the Memes Associates team where we focus on assisting large companies in the agriculture space to "re-discover their inner entrepreneur" through the introduction of market disrupting technology(s) and services.  

    Have questions about agriculture and technology in agriculture? Ask away! 


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